It all started...

I have been fortunate to receive love and affection from my parents, siblings, my family, my wife, friends and loved ones. From my beginnings in Sonora, Mexico, where I was born, I have had the resources and space necessary to get to know myself better and discover my talents.

The beginning, of course, was full of challenges. Now, at this stage of my life, I understand my restlessness, my curiosity, and my eagerness to learn more. During my youth, I struggled to absorb information quickly, to decide whether I was interested in it or not.

Hence, formal education was a challenge for me: I was labeled as distracted, I got low grades, I forgot my backpack, lost my glasses and books, and forgot about homework. Now I understand that many of the topics simply did not interest me and I found the formal education system boring and meaningless. My favorite subject was history, since, in one way or another, they were life lessons and historical events. Despite the challenges, I managed to get to university, where everything changed.

College

At Tecnológico de Monterrey, I studied Communication Sciences. I enjoyed the variety of topics and the extensive libraries, videos, conferences, extra classes, and recordings at my disposal. In this space, I began to discover my potential. Communication, computers, advertising, websites, sales, and business were areas that really caught my attention. In my first semester, in September 1999, I created my first website.

Get to work

I had to leave the university due to various challenges and I went to work in my uncles' family businesses in the north of the country. There I learned the art of face-to-face sales, cold calls, and long trips to get to an appointment. I learned about the world of industrial printing, which is still part of what I know and do today. Interestingly, I have been able to bring digital innovations to a business dominated by distributors and engineers with little knowledge of digital marketing.

My first ".com" project

Later on, I decided to start my first business. I created a platform to connect rural communities in Mexico that wanted to generate income from ecotourism with potential customers online. Although the idea had potential, the project did not work, but it provided me with a solid foundation in all aspects of an online offer.

Then I was lucky enough to work in a small office that focused on team development through trust, empathy, and active listening. I worked in sales and marketing, attracting prospects through ads and SEO. At this place, I was able to see the entire sales process and attend workshops and trainings where I could listen to and understand the challenges of our customers.

MBA in corporate branding

After this experience, I had the opportunity to collaborate with Ideograma, one of the most important branding consultancies in Mexico. Here I learned that the brand is a strategic asset of communication, differentiation, and purpose. I am currently still collaborating with Ideograma in strategies and in spreading the value of the brand.

Desansiedad

Later, I had the opportunity to develop Desansiedad, an online mental health community specialized in anxiety. Here I was able to apply all my knowledge in software, development, web design, and sales. Desansiedad allowed me to open up horizons to other businesses and modalities, such as Voybien, a new health platform that includes mental health and other disciplines.

A future platform

Looking to the future, my interest lies in continuing to develop online businesses where I can make a difference. I want to achieve this not only for my own companies, but also for others and other people, by creating offers, systems, teams, work processes, and employment opportunities.

Thank you for reading my story. I hope you found something that we can resonate with and it would be a pleasure to collaborate with you.

Joe

Version 2. August 2024